I attended the Quirk Breakfast from Module 1 to Module 6, but sadly missed out on Module 4. Rob Stokes presented the majority of the modules, except module 5 or 6, can’t quite remember. A lot of the focus in each of the modules was aimed at everything relating to social media and Web 2.0 and how to optimise your web site or how to incorporate Web 2.0 into your current web development strategy. The lectures also had a build up towards Online Reputation Management (ORM) for which they have developed a tool called BrandsEye. They have also now released a book, an e-marketing book written by Rob Stokes titled Quirk textbook: eMarketing – the essential guide to online marketing. Its a 300 page book aimed at marketing practitioners as well as 3rd and 4th year students.