I went to a seminar on SEO and the like last year. A company called Quirk hosted it, and at the time I spoke to one of their people and she indicated to me that they have yet to establish a way to determine the value that social media can bring in terms of monetary benefit. That thought stuck in my head and accidentally I have been a Twitter user for quite some time now and this morning I came across a website called Twendz that ‘analyzes’ trends on Twitter and specifically it listed a lot of American Idol stuff. I know this has probably been done before, but by analyzing what people say on Twitter you get an insight into their thoughts and you can develop trends on those thoughts. I use Twitter to follow developers and I generally get fresh and new articles from them. Following the thoughts of developers might give you insight into their trends. A trend I see sometimes is that a lot of developers from Microsoft are either going to presentations or preparing for them. It also seems developers are developing apps that make use of social media platforms.

Social Media provides trends which to me directly relates to a measurable value. I also think Social Media relates to things such as Cloud Computing.