Africhic and Quirk eMarketing have devised a way to give Web Design hopefuls a shot at a year’s paid internship at Africa’s largest full service digital agency and the chance to shine by designing the winning new skin for the online shop, Africhic.com. You’ll find the full brief here.
Africhic was the winner of the Africa Fashion Awards Retailer of the Year 2010, a worthy honour as Africhic.com does far more for aspirant young African designers than flog their fashion on the Internet. Rather it gives South African fashion designers and increasingly, designers from the rest of the continent a platform to showcase their work, philosophy and passion for African design to a global market.
Quirk eMarketing and Africhic are offering students in the creative fields an opportunity to showcase their own take on African creativity by redesigning the look and feel of the Africhic website. Fashion legend, Robyn Cooke will be on the panel of judges. Robyn is a long time player in the local fashion scene and is respected as a stylist, as the editor of Styleguide Cape Town and as Fashion Editor for O Magazine.
Submissions close 30 September 2010 and the winner will be announced shortly thereafter and will see their artwork come to life on the new Africhic website, as well as R5000 in online credit for their shopping pleasure on Africhic.com.The winner will also be able to pursue a career in the digital creative arts, kick started by a coveted internship at Quirk eMarketing.
Quirk has a passion for creativity in Africa and is promoting this competition with Africhic by offering the winner a Web design internship. The Quirk internship programme is a year’s paid apprenticeship under the watch of some of the best minds in marketing and technology in South Africa. Quirk is a leading digital agency with branches in London, Cape Town and Johannesburg, and Quirk’s interns have the unrivalled opportunity to glean the latest knowledge in the new media and digital fields, and to contribute their minds and talents to the development and implementation of exciting digital campaigns for clients such as DStv, Distell, Sun International and SA Tourism.
The Ethical Fashion Movement
Fashionistas of the world are currently spending in the region of US$1trilion every year on clothes, while ethical fashion is a growing trend with 27 percent of British consumers surveyed saying they are willing to pay a premium for fashion, footwear and accessories produced in a socially and environmentally sustainable way.
Clothing and textiles represent seven percent of the world’s exports, and in light of the current demand for sustainable sourcing, innovation in skills, recycling, and organic fabrics, all practices that African designers have been promoting for years, there is a bright opportunity for African fashion businesses to successfully compete in the international market for fashion.
“Quirk instantly took a liking to Africhic because of the evident pride the website takes in African innovation, a passion Quirk shares,” says Emma Carpenter, Creative Director at Quirk eMarketing.
“Africhic’s advocacy on behalf of local, aspirant talent and promotion of ethical fashion are values Quirk can stand by. The skin design competition we are supporting should work to further strengthen the image of South Africa as a source of creative talent, including digital talent, and to make people aware of the wealth of creativity Africa has to offer,” says Carpenter.
To Enter:
Submissions should reflect high fashion with a global appeal, while remaining true to the spirit of Africa, both urban and ethnic. The winning submission will add a new and fresh layer of meaning to outdated and over-used notions of African fashion and culture. Think Shack chic, modern versions of Africa and let the creative juices flow. The deliverables on this project are in the brief.
About Africhic:
Africhic.com is an online luxury fashion retailer for African designer fashion. It boasts a virtual catwalk on which local designers Suzaan Heyns, Undacova, Stiaan Louw, Lunar, Michelle Ludek, Kenyan designer, Lalesso and others showcase their talent, giving fashionistas all over the world the chance to buy unique designer fashion that is 100 percent African and 100 percent ethically sourced. Our vision and goal is to increase our stable of designers to 50 by the end 2010 and to advance the local industry and African fashion more generally through increased exposure and access to these products.
What the Quirk?
Quirk eMarketing is strategy-led full service digital agency with branches in London, Cape Town and Johannesburg. Quirk was born in March 1999 with the sole purpose of providing innovative digital services to the global business community. Known for being smart and creative, we have a passion for digital and are constantly updating our skills and services in the belief that enough is never enough. Using our unique knowledge and abilities, we apply the fusion of marketing and technology for the benefit of your business. Today, Quirk is an ever-growing agency with a loyal client base that includes brands like Capitec Bank, DStv, MWEB, Distell, Sun International, The Financial Times and Warner Bros.