1. David Ives – Developer and Platform Strategy Group for Microsoft in South Africa – Microsoft
2. Brad Abrams – Group Program Manager for the UI Framework and Services Team – Microsoft
3. Michael Koester – Designer Marketing Manager for Middle East and Africa and Central and Eastern Europe – Microsoft
4. Julian Harris – Conchango
5. David Pugh-Jones – Microsoft

The event was split into two tracks, a developer track and a designer track, but it generally focussed on Silverlight, and more specifically on two software packages, Visual Studio 2008 and Expression Studio, and even more specifically it introduced XAML as a common way for these packages to share content between them. XAML, Extensible Application Markup Language is an XML-like language that defines graphic elements in a human readable form that can be used in vector-imaging programs as well as Visual Studio 2008. This gives designers the flexibility to design interfaces without having to worry about programmers not being able to replicate their designs in a programming environment. Julian Harris demonstrated that you can export files from Adobe Illustrator into XAML format and import that XAML into Visual Studio 2008. XAML is also used in the Expression Studio range of products which includes amongst other two interesting products:

• Expression Blend
• Expression Design

Expression Blend is, almost like Adobe’s Flash Studio, which is an IDE that allows you to create WPF (Windows Presentation Foundation) and Silverlight applications. WPF is a technology that allows developers (and designers) to create applications that give users a better user experience (UX). Contemporary windows applications generally use square (often mundane) windows, whereas WPF applications allow designers to implement creative graphics into the interface. Rounded corners and transparent backgrounds for instance are used, and because Expression Blend can read and understand XAML, none of a designer’s creative flair is lost. The developer no longer has any excuses to develop interfaces that do not exactly meet the designer’s design.