Fremus.co.za

As I mentioned in my previous blogpost I am busy working on a website at the moment and a part of the website display dynamic product-related content. I believe that the product navigation is not perfect yet and I think it might be a good idea to take a look at some examples and draw a few conclusions from it. The first example I looked at this morning was Hi Fi Corporation (I was looking at some LCD tv’s) and immediately I started looking at the way the product navigation was done, and here are some of my thoughts:

Products are divided into categories and each category is displayed in two areas, the horizontal menu at the top and a vertical-collapsible menu to the right. Each category links to its own individual page, e.g. prods/audio for Audio products. When you click through to a category page the category bar remains to the left, with another “product filter” bar that appears below it.

On the category page for audio, here, there is a product comparison box and a paging component. Notice that the pages aren’t individual pages but javascripty/ajaxy items. Each product however has its own dedicated permalink. Isn’t it equally important to link to pages? Or is that not that important due to the nature of the data?

If you go to another website, Take 2 (my favourite online retailer for DVD’s and books), you will notice that if you click through to electronics (which is a category much like the Hi Fi Corporation example) you get to a page with sub categories to the left, which when clicked on (e.g. Mp3 Players) produces a paged result page. The difference from the Hi Fi Corporation example is that the pages are not ajaxy and you could probably access an individual page with a link – whereas the Hi Fi Corporation example you couldn’t. I’m not saying its a bad thing, just stating the difference. How would you design a product pager? Make it URL accessible? If you take a look at this Amazon.com page you will see that the paging is ajaxy. The Amazon.com page I just linked to is also bound by category, software architecture, as was the Take 2 and Hi Fi Corporation example. Would it be wrong to surmise that categories are permalinks and the products/items on them are page-able and that the individual pages are not permalinks? I can understand why a page within a category would not make sense as a permalink – simply because the data might change and move around. If 20 new books on software architecture were added today that would affect the pages. You could also argue that a page could give you the top 10 new items which might make sense in a MVC architecture where you could apply action filters.

What would the ideal product navigation design be? Well the ideal product navigation design would take the functional aspects into consideration and produce an effective solution.

I have been working on a new website recently and its far from perfect – in fact I see it being refactored several times before I think it will reach an optimum phase or place. That being said business people don’t buy-in or the see the value in refactoring, so its something only the developer is aware or should be aware of. I digress.

Parts of the design I have been working on seems to have been using scrollable areas a lot and personally I see that as a fatal design flaw for two major reasons:

• You are forcing design onto the natural flow of information on a web page. Surely the design should work with the flow and nature of a website and not against it. Content is the most important asset on your website and should ideally have a natural flow to it. Personally if you are using too many scrollable areas, you should re-look your design.
• Not many websites use scrollable areas. Its ok to be different, not indifferent.

In case you are wondering what I mean by scrollable areas, it refers to applying the height property to an area and setting the overflow: auto. The effect is that you have a scrollable area. I cannot find many sites that use this technique actually.

Africhic and Quirk eMarketing have devised a way to give Web Design hopefuls a shot at a year’s paid internship at Africa’s largest full service digital agency and the chance to shine by designing the winning new skin for the online shop, Africhic.com. You’ll find the full brief here.

Africhic was the winner of the Africa Fashion Awards Retailer of the Year 2010, a worthy honour as Africhic.com does far more for aspirant young African designers than flog their fashion on the Internet. Rather it gives South African fashion designers and increasingly, designers from the rest of the continent a platform to showcase their work, philosophy and passion for African design to a global market.
Quirk eMarketing and Africhic are offering students in the creative fields an opportunity to showcase their own take on African creativity by redesigning the look and feel of the Africhic website. Fashion legend, Robyn Cooke will be on the panel of judges. Robyn is a long time player in the local fashion scene and is respected as a stylist, as the editor of Styleguide Cape Town and as Fashion Editor for O Magazine.

Submissions close 30 September 2010 and the winner will be announced shortly thereafter and will see their artwork come to life on the new Africhic website, as well as R5000 in online credit for their shopping pleasure on Africhic.com.The winner will also be able to pursue a career in the digital creative arts, kick started by a coveted internship at Quirk eMarketing. 

Quirk has a passion for creativity in Africa and is promoting this competition with Africhic by offering the winner a Web design internship. The Quirk internship programme is a year’s paid apprenticeship under the watch of some of the best minds in marketing and technology in South Africa. Quirk is a leading digital agency with branches in London, Cape Town and Johannesburg, and Quirk’s interns have the unrivalled opportunity to glean the latest knowledge in the new media and digital fields, and to contribute their minds and talents to the development and implementation of exciting digital campaigns for clients such as DStv, Distell, Sun International and SA Tourism.

The Ethical Fashion Movement
Fashionistas of the world are currently spending in the region of US$1trilion every year on clothes, while ethical fashion is a growing trend with 27 percent of British consumers surveyed saying they are willing to pay a premium for fashion, footwear and accessories produced in a socially and environmentally sustainable way.

Clothing and textiles represent seven percent of the world’s exports, and in light of the current demand for sustainable sourcing, innovation in skills, recycling, and organic fabrics, all practices that African designers have been promoting for years, there is a bright opportunity for African fashion businesses to successfully compete in the international market for fashion.

“Quirk instantly took a liking to Africhic because of the evident pride the website takes in African innovation, a passion Quirk shares,” says Emma Carpenter, Creative Director at Quirk eMarketing.

“Africhic’s advocacy on behalf of local, aspirant talent and promotion of ethical fashion are values Quirk can stand by. The skin design competition we are supporting should work to further strengthen the image of South Africa as a source of creative talent, including digital talent, and to make people aware of the wealth of creativity Africa has to offer,” says Carpenter.

To Enter:
Submissions should reflect high fashion with a global appeal, while remaining true to the spirit of Africa, both urban and ethnic. The winning submission will add a new and fresh layer of meaning to outdated and over-used notions of African fashion and culture. Think Shack chic, modern versions of Africa and let the creative juices flow. The deliverables on this project are in the brief.

About Africhic:
Africhic.com is an online luxury fashion retailer for African designer fashion. It boasts a virtual catwalk on which local designers Suzaan Heyns, Undacova, Stiaan Louw, Lunar, Michelle Ludek, Kenyan designer, Lalesso and others showcase their talent, giving fashionistas all over the world the chance to buy unique designer fashion that is 100 percent African and 100 percent ethically sourced. Our vision and goal is to increase our stable of designers to 50 by the end 2010 and to advance the local industry and African fashion more generally through increased exposure and access to these products.

What the Quirk?
Quirk eMarketing is strategy-led full service digital agency with branches in London, Cape Town and Johannesburg. Quirk was born in March 1999 with the sole purpose of providing innovative digital services to the global business community. Known for being smart and creative, we have a passion for digital and are constantly updating our skills and services in the belief that enough is never enough. Using our unique knowledge and abilities, we apply the fusion of marketing and technology for the benefit of your business. Today, Quirk is an ever-growing agency with a loyal client base that includes brands like Capitec Bank, DStv, MWEB, Distell, Sun International, The Financial Times and Warner Bros.

1. Firstly determine the purpose and aim of the website. What do you want to achieve with the website?
2. Determine the type of content you want to put on your website.Once you have determined the aim and purpose of your website you need to determine what the nature of the content on your website will be.
3. Look at design galleries I do spend time looking at other designs, not with the intent to directly copy them, but for inspiration. Sometimes you can’t get your head around a certain look-and-feel and you might get an idea from somewhere. I personally love Smashing Magazine. The designs they showcase are some of the best and most creative around.
4. Use a CSS-based layout. Avoid the use of tables for layout. Rather focus on a CSS-based layout that looks the most consistent between browsers. I found The Perfect 3 Column Liquid Layout to be useful as well as a Simple 2 column CSS layout
5. Don’t use pirated software. If you are not willing to pay the price for a piece of software, then you may have to spend time learning how to code web pages.

One of the issues that has been plaguing me for the last couple of years is the issue of bringing the design of a website closer to the functional requirements of a website. Web development, in my opinion, involves the creation of frameworks that allow a business requirement to be effectively represented in a web-based environment. Often this involves the analysis of a business requirement and translating that business requirement into a functional business resource. At the end of the day a web-based resource for any business should be a functional one that speaks directly to your business need. The process of developing a website should ideally start off by looking at your business and specifically looking at the way your business is structured. It helps, but is not necessary, if your business has a strategic model by which it defines itself. A strategic model, however, is not necessary to build a great and effective web-based resource. What is needed, though, is a good understanding of what your business does. By understanding what your business does and by defining what it does in a formal manner, you can develop a web-based resource. Formal definitions may need to be captured, and I think that it makes sense to develop a strategy that allows you to capture the way your business works in a way that is easy to access and edit at any given time. The key to capturing information about your business is to actively keep it up-to-date, because effectively you are developing your business even more by defining it. One way to capture business-related information is to use a wiki. Wikipedias are great for sharing information in a structured way, and allowing others to contribute to that information in a collaborative and sharing manner. A wiki can be created within a business environment with a minimal amount of effort, and it should ideally be used to store definitions that are unique within your business. I have found that if I compile information in a narrative fashion before I build a solution, I tend to develop a better understanding of the solution I am building. The most popular wiki software available has to be MediaWiki. It requires Apache, PHP and MySQL to work and takes less than 30 minutes to install and configure. Popular websites such as Facebook use a wiki to store information relating to their API’s, Markup Language (FBML), Query Language (FBQL) and JavaScript (FBJS). I have seen or heard people compare Wiki’s to Blogs, but I do believe and strongly feel that they are not the same. Blogs have a chronological nature, whereas wiki’s have a more static nature. Wiki’s also differ because a wiki works on a search-and-if-not-found-create basis. It means that if you do not find an item that you search for, you can create that item.

There are a couple of design techniques that I have not spent enough time to learn, or master. Web design is not one of my strong abilities, but it is a skill that I believe you can learn and become good at. As with a lot of things good web designs can be created by following some basic principles and guidelines. One key thing that I have not yet mastered is designing nice rounded corners for buttons or areas of content. It has to be mentioned that there are a two basic ways of achieving the rounded corner effect:

1. JavaScript
2. CSS and Images

What are the benefits of both or either method? ASP.NET Ajax provides a rounded corner control that is extremely easy to implement on an ASP.NET website. What if you do not use ASP.NET? Well then you can use Nifty Corners to add rounded corners to your website.

After searching Google for articles on rounded corners, I came across an article on 456 Berea Street that explains how to use Javascript and CSS to achieve the rounded corner effect. Strangely enough they don’t seem to use that effect immediately on their own website. How important is it to use rounded corners on a website?

CSS Balanced Columns
This is another technique worth knowing. Faux columns without using images? Now thats interesting. Balance your CSS Columns with JavaScript